Inbound Marketing

Need to generate demand online with traffic, leads, and sales? At X-istech we build inbound strategies that work.

An Inbound Marketing approach is highly focused, using your digital properties (web, mobile, social) to drive leads directly to your website and then to qualify and guide those leads through your buyer's journey. We practice a research and analytics driven approach to identify demand and use the data in marketing across your digital assets to improve your inbound marketing results and bring more opportunities into their sales pipelines.

Inbound marketing makes sure your company gets found when your prospects are actively looking for you whenever they’re looking out. When combined together, demand generation and inbound marketing produce tremendous results at all stages of the sales funnel.

We specialize in helping your organization:

  • Inbound Marketing Strategy
  • Consultations, Audits, and Analysis on your existing strategy
  • Full-service inbound marketing: Content, SEO, AdWords, Social Media, design, development, and more.

Our 360 degree approach to inbound marketing will allow you to plot the engagement touchpoint across Customer Acquisition, your Website and Customer Retention Channels.

Customer Acquisition Channels

  • Internet Marketing (PPC Text & Display)
  • Direct Marketing (Email / App Messaging)
  • Content Marketing
  • Social Media Marketing
  • Organic SEO

Website / Landing Page Optimization

  • User Interaction Mapping
  • Gamification
  • Conversion Optimization
  • Search Engine Optimization

Customer Retention Channels

  • Customer Relationship Management
  • Customer Segmentation
  • Messaging & Lead Nurturing

Our Web Development Services

Content Marketing

Cornerstone of inbound marketing, Quality content is at the core of natural link building where we focus on what products or services you are offering as a business and what your customers are looking for. Based on these questions we will build the blueprint of content marketing strategy with user centric content at its core. Content that will focus on solving needs of your target audience. We will strategically use targeted keywords in the content and publicize your website as well as social media.

Social Media Marketing

Social Media platforms are fast evolving as post engagement marketing channel as customers often like to talk and share about their engagement experience in their social media circles. By integrating you’re your customers on social media you can effective build up your reputation as a business online. Here we deploy effective engagement strategies that work!

Search Engine Optimization

Based on the baseline research report we proceed towards optimizing your site. Website Optimization: Modification / Minor tweaks on your website (if required) to make you site search engine friendly. Here we conduct in depth seo audit to research gaps in your current SEO and build plans to address the gaps. Accordingly we will find keyword opportunities in your business niche and implement Meta Tags on your website so search engine spiders correctly determine contents of your web pages. Once completed we will carry out off page seo activities with content promotion and registration in niche industry directories.

PPC Marketing

Our PPC campaign management & tracking services ensures you know where the campaign stands at any given point of time. We are dedicated to improving your overall business and help you integrate pay per click in your overall business strategy. Our experts are always up to date with the latest updates by leading search engines. Having immense knowledge about the internet helps us create comprehensive and cost effective campaigns for our clients.

Email Marketing

Direct mail still works! Needless to say it requires careful planning and targeting. If carefully executed email can work as a very effective pre and post customer engagement tool. As part of a multi-channel stream, it provides value. It is tangible, breaks through the clutter and provides staying power/reminder, great visibility.

Funnel Optimization

Discover what’s working and what’s not in your marketing funnel. We will help you to visualize and map where users are dropping off in your funnel, what they’re doing after they leave, and how best to get them back on the optimal path to increase conversion rates. With advanced analytics we will provide 360-degree view of your entire funnel to optimize increase visitor conversions.

Lead Nurturing

Convert your leads to paying customers with lead nurturing strategies. At X-istech, we can work with your marketing team to ensure that you are using lead nurturing tactics to your best advantage.

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. At X-istech We have expertise in all popular CRM tools that enables automated communications to target clients based on the stages of the sales cycle, your sales team will be more effective and achieve higher success rates.

Read our case study on Inbound Marketing for Mansai Corporation

The solution involved the flowing services:

Website Design, Website Development, User Interaction Design, UI / UX Development, WordPress Development, Inbound Marketing